I AM GROOT?
Of all the characters in the Marvel Cinematic Universe, no one is more deserving of a short Disney+ Marvel series than Baby Groot. And we have all the thanks to The Wonderful Company to help bring more life into his character with the snazzy dance moves. Only Baby Groot can summarize the partnership better than anyone else, “I am Groot!”
Director, Creative Marketing : AJ Fierro
Sr Creative Account Lead: Victor Farfan
Sr Creative Account Lead: Joshua Burrell
Creative Director : Andy Staub
Art Director : Martin Nguyen
Writer/Producer : Evan Aronson
MARKETING / ADVERTISING / CAMPAIGN
Courtesy of The Walt Disney Company
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THE WONDERFUL COMPANY
Highlights:
Developing for the first time ever a character in the Marvel Cinematic Universe advertising a product on packaging.
Seeing the point of purchase display at a local 99 Ranch when it was supposed to be a Walmart exclusive.
