get your popcorn. Let’s hear about the story of the Space Viking.
It is said that lightning does not strike twice in the same location, but Marvel proved that theory wrong with the third installment to the Thor franchise. This one in particular definitely came with a whole lot more love from our partners such as G Fuel, Xbox, Old Spice, McDonald’s, Direct Line, and many others. With the sky being the limit, creative was striking and noise was definitely made with all the work.
Director, Creative Marketing : AJ Fierro
Senior Manager: Nicholas Fratto
Sr Creative Account Lead: Dave Cowden
Sr Creative Account Lead: Joshua Burrell
Creative Director : Andy Staub
Art Director : Martin Nguyen
Writer/Producer : Evan Aronson
MARKETING / ADVERTISING / CAMPAIGN
Courtesy of The Walt Disney Company
01
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G fuel
Highlights:
Art directed key visual to be used across all digital formats.
Helped develop packaging and product label designs.
02
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XBOX
Highlights:
Developed Xbox Series X console skin from conception to execution with an addition of a never done before handle to replicate Mjonir, Thor’s hammer.
Featured on IGN’s Facebook here.
03
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Old SPICE
Highlights:
Constructing point of purchase displays for in-store and seeing them at nearby Target locations.
Partnering with Luke Hemsworth, Chris Hemsworth’s brother and also plays as Actor Thor in the second and third Thor. Assist in bringing the Marvel-level polish to design and execution on AV spot.
AWARD WINNING: 2022 Clio Entertainment Bronze Award for Best Partnerships Branded Content Video
04
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DIRECT LINE
Highlights:
First ever in-window theatrical film collaboration for the United Kngdown insurance brand.
OOH placements seen in various locations in the United Kingdom.
AWARD WINNING: 2022 Clio Entertainment Silver Award for Best Partnerships Branded Content Video
06
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MCDONALD’S
Highlights:
Developed key visual to be used across all digital and OOH formats nationwide.
