Created a sense of warm nostalgia with an entire generation that grew up reading Charlie Brown in the newspaper comic section—while at the same time, introducing the same adventures in a modern medium to a new generation. The comic series characters reminded everyone of simpler, more innocent times in their lives. The movie aimed to stay true to those times and the story did not differ or stray away from the original material.

To celebrate these adventures of Charlie Brown and Snoopy, we focused on an aggressive volume of social media content with a strategy of celebrating both popular and non-popular holidays remind everyone that life can be simple again—so let’s celebrate anything and everything. We created posts for Halloween, NBA Finals, “I Forgot” Day, Boss’ Day, and that is only naming a few.