#EPICMOMENTS
Developed a campaign to bring attention to Team Toyota’s diverse roster of athletes and celebrate both their professional and personal accomplishments. In doing so, it would also spark a broader conversations with fans across social media encouraging them to share their own stories.
A full campaign was launched with a series of 8 Youtube videos and daily images and content for both Instagram and Twitter. Needless to say, Toyota was extremely pleased with the volume of conversation and the universally positive sentiment.
Executive Producer : Amy Janes
Account Manager : AJ Lewis
Copywriter : Ty Budde
Graphic Designer : Martin Nguyen
SOCIAL CAMPAIGN
Fanology Social | Courtesy of Toyota.
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SOCIAL GRAPHICS
Highlights:
Developed 300+ pieces of creative content that was shared by the full roster of Team Toyota athletes, Toyota’s owned social accounts, athlete sponsors and even and broadcast partners.
The campaign reached a total of 31M+ impressions in the span of six months.
