World of Warcraft — Martin "Wai" Nguyen

Lok'tar ogar!

World of Warcraft is a massively multiplayer online role-playing game (MMORPG) developed and published by Blizzard Entertainment. Players have pledged allegiance to one of two warring factions, the Alliance or the Horde, since 2004. One can only imagine the hardcore fandom and deep love for the lore and iconic characters for it to still be one of the top MMORPG to this day. To have grown up playing when it first launched as a Troll Mage in high school and finally being a contributor to its creative and working with the developers was an absolute dream come true.

Creative Director : Erik Jensen
Design Lead : Michael Carillo
Producer : Caroline Wu Bonti
Producer : Andrew English
Sr. Production Artist : Ken Murayama
Sr. Graphic Designer : Martin Nguyen
Sr. Graphic Designer : Paul Finochio
Sr. Graphic Designer : Ty Stevens
Graphic Designer : Hannah Straw

MARKETING / ADVERTISING / PACKAGING
Courtesy of Blizzard Entertainment

01
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SHADOWLANDS

Highlights:

Developed the Collector’s Edition box and everything within from conception to execution.
Art directed, designed, and managed production of the art book that was included inside the CE box.

02
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SHADOWLANDS: Eternity’s end

Highlights:

DREAM COME TRUE: Concepted and developed my first World of Warcraft logo.

03
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BURNING CRUSADE CLASSIC

Highlights:

Art directed and designed key visual to be used across all digital formats and OOH campaign in Sydney, Australia.
Concepted projection mapping used to bring the key visual to life at night—check out the behind-the-scenes video here!