VIBRANIUM isn’t the only thing wakanda shared with the outside world.
Black Panther: Wakanda Forever is the highly-anticipated sequel to the 2018 blockbuster Black Panther. One can only imagine the level of anticipation surrounding this film and with best-in class partners such as Lexus, Target, Procter & Gamble, Mac Cosmetics, McDonald’s, Xbox, Sprite Zero, and many others, it was definitely a once-in-a-lifetime opportunity to concept and execute on creative integrations that were true to the story and cultural context of the film.
Director, Creative Marketing : AJ Fierro
Sr Creative Account Lead: Victor Farfan
Sr Creative Account Lead: Joshua Burrell
Sr Creative Account Lead: Dave Cowden
Manager: Stephanie Viana
Creative Director : Andy Staub
Art Director : Martin Nguyen
Writer/Producer : Evan Aronson
MARKETING / ADVERTISING / CAMPAIGN
Courtesy of The Walt Disney Company
01
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MAC
Highlights:
Collaborated up with Poster Posse to create a bespoke illustration for digital usage.
Full in-store signage takeover at various flagship locations.
02
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LEXUS
Highlights:
Privileged to work with Danai Gurira, Okoye from Black Panther.
Relearning basic physics to understand the projectile of a spear.
Developed key visual and look-n-feel for the campaign to live across all digital formats.
03
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XBOX
Highlights:
Developed Xbox Series X console skin from conception to execution and production.
Xbox was showcased at the Microsoft Experience Center in New York.
SPOILER ALERT: Unboxing video with from the new Black Panther herself, Letitia Wright
04
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Mcdonald’s
Highlights:
Developed key visual to be used across all digital and OOH formats.
DREAM COME TRUE: Concepted and developed my first Happy Meal box design.
05
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Procter & Gamble
Highlights:
Developed key visual to be used across all digital formats.
Designed the packaging for outer box and seeing the finished product on shelves at nearby Targets.
06
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SPRITE
Highlights:
Art directed key visual to be used across all digital formats, soda machines at participating AMC theaters, and also bus wraps for Atlanta and Raleigh OOH.
Assisted in creating the look-n-feel of both box and physical product label designs.
07
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TARGET
Highlights:
Partnering with Dominique Thorne, Riri Williams from Black Panther.
Assisted in developing the overall idea and concept of AV spot.